Month: March 2020

Traject COVID-19 local marketing webinar replay

An Open Conversation About Local Marketing During the Pandemic (Webinar Replay)

Looking for local marketing strategies to help your clients during the COVID-19 pandemic?  Garrett Sussman, Head of Content at Traject, sat down with Duane Forrester, VP of Industry Insights at Yext, and Andrew Shotland of Local SEO Guide. They discussed a range of topics that focused on local marketing during the pandemic. They talked about …

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Traject COVID-19 local marketing webinar replay
jason swenk agency ahead podcast episode 1

Marketing in a Time of Uncertainty with Jason Swenk

Traject’s kickoff podcast featured agency consultant Jason Swenk, an expert in running and scaling marketing agencies. Since the podcast debut comes right in the middle of the Covid-19 pandemic, Head of Content and host Garrett Sussman asked him to give his best advice on this difficult economic time. (1:30) How are agency owners reacting to …

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jason swenk agency ahead podcast episode 1
world in hand

91+ COVID-19 Resources for Small Businesses, Agencies, and Individuals

Mr. Rogers once said, “When I was a boy and I would see scary things in the news, my mother would say to me, “Look for the helpers. You will always find people who are helping.”  Well, some businesses took the initiative to be those helpers, and they’re using their products, their infrastructure, and their …

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world in hand
Social Media Tools

Top 10 Social Media Scheduling Tools that Should Be on Your Radar for 2020

2020 is in full swing, and your team needs a social media scheduling tool ASAP. Armed with the right scheduling tool, your team can more efficiently schedule social media updates and market your products. However, not all social media scheduling tools are created equal. Some have more robust posting features than others, and some support …

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Social Media Tools
Facebook targeting organic posts

How To Use Facebook Preferred Audience Targeting For Organic Posts

If you’ve ever ran a paid Facebook campaign before, then you should be familiar with the targeting options they provide. But, did you know you can also target your organic posts on Facebook by audience? Facebook refers to the option as preferred audience targeting. Facebook targeting organic posts allows you to narrow down the audience …

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Facebook targeting organic posts