Month: April 2020

launch a business during a crisis

What It’s Like to Launch a Business During a Crisis with Andrew Cock-Starkey

Andrew Cock-Starkey was an in-house SEO expert for a company in Cambridge, UK, when he launched Optimisey, a monthly SEO MeetUp where he brought in other experts to talk shop with 60 to 80 participants every month. After each event, participants would come up to him and ask if he’d do SEO for their company. …

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launch a business during a crisis
linkedin marketing

LinkedIn Marketing Solutions To Offer Your Social Media Clients

Understanding how to use LinkedIn for business marketing involves many of the same tactics used in building a personal brand on LinkedIn.  There are, of course, nuances between the two but the professionally-minded nature of the platform remains constant. Elevating business and the face of business is the name of the game. As a social …

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linkedin marketing
3 great business pivots webinar

3 Great Business Pivots During COVID-19 That You Can Adapt For Your Company

The purpose of this webinar was to provide business owners with 3 unique business pivots to adjust your marketing strategy as limits are placed on your business. Whether you’ve seen a significant reduction in foot traffic or have been forced to shut down entirely for the foreseeable future, that doesn’t mean you can’t implement some …

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3 great business pivots webinar
building community shane barker

Building Community in Troubled Times with Shane Barker

Shane Barker is a digital strategist, influencer expert, teacher, podcaster, and speaker. He has a long track record of helping companies grow their revenue through the art of digital marketing. He has an equally stellar track record of helping influencers grow their careers. Yet right now he’s not focused on numbers and deals. He’s focused …

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building community shane barker
account management during COVID-19

How To Approach Account Management During the COVID-19 Pandemic

In the days of COVID-19, any sense of normalcy has been thrown out the window. Businesses are closing their doors (unsure they’ll ever reopen), millions are unemployed, and the unknown hangs heavy. It’s hard to predict what “business as usual” will look like a month from now but that doesn’t mean you stand in place. …

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account management during COVID-19
Office Hours April

Traject Social – Office Hours Recap: April 2020

In our latest installment of Traject Social Office Hours, we covered new functionality to expect throughout the remainder of April, as well as talked through some essential Traject Social features for crisis management and some quick tips for adapting your marketing strategy to the pandemic climate. Watch the full replay, or check out the highlights …

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Office Hours April
leadership and engagement

Leadership and Engagement In a Time of Crisis with Lee Odden

As CEO of TopRank Marketing, Lee Odden knows a thing about leadership and engagement. He has to, since his agency is all about developing B2B influencer campaigns. You can’t have influence, after all, without a clear vision and a strong voice. Today, Garrett welcomed him to Agency Ahead to talk about leadership in this time …

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leadership and engagement