Month: August 2020

LinkedIn management goldie chan

Developing Employee Ambassadors and a Personal Brand on LinkedIn with Goldie Chan

Goldie Chan is the founder and CEO of a boutique strategic, storytelling, and brand guidance agency called Warm Robots. She’s also a Top Voice on LinkedIn and a frequent contributor to Forbes.  Goldie spends a lot of time advising brands and their employees on how they can best represent their companies on LinkedIn. She joins …

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LinkedIn management goldie chan
big data dan leibson

Local Search, Big Data, and Big Wins with Dan Leibson

Dan Leibson is the Vice President of Search for Local SEO Guide, an agency that works with clients like Fandango, Rotten Tomatoes, Walmart.com, and more. They work with both small, local clients, and enterprise-level clients. Local SEO Guide is an extremely data-driven organization. Today Dan sat down with Garrett to discuss SEO metrics, using big …

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big data dan leibson
agency operations with marcel petitpas

Digging Deep into the Business Side of Agency Operations with Marcel Petitpas

Marcel Petitpas is the CEO and Founder of Parakeeto, a company that provides agencies with the tools they need to stay profitable. Additionally, they offer consulting and training. Parakeeto has helped hundreds of agencies improve their profit margins and agency operations. When he’s not running Parakeeto, Marcel is the COO in Residence for Gold Front, …

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agency operations with marcel petitpas
speed up your marketing response

Speed up Your Marketing Response with Andrea Sullivan

Most people have heard of Gary Vaynerchuck. Many haven’t heard of his company, VaynerX. Yet this full-service digital agency stands out.  It’s global, has about 900 employees, serves huge brands, and is “built for the now.” That is, they were already super adept at the kind of swift pivoting and on-point messaging that our current …

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speed up your marketing response
domo

Choosing a BI Tool To Work with Traject Data

Why would an SEO limit themselves to some keywords, when all keywords are available? Historically, it’s been a matter of resources and capacity. The more data points you introduce, multiplied by the number of keywords you’re tracking, the faster it becomes unmanageable. When using a typical SEO platform to track keyword data, it requires prioritization …

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domo
BIPOC in the marketing industry joel leon

Making Meaningful Change For BIPOC in the Marketing Industry with Joél Leon

Joél Leon is a Sr. Copywriter for Taylor Strategy, a PR agency based in New York City. He’s the definition of creativity and empathy. He’s also a performer, an actor, a storyteller, father, and “recovering rapper” (according to his profile). He’s done TED talks. Has been featured on HBO, News Week, BBC News, and Forbes.  …

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BIPOC in the marketing industry joel leon
social impact strategist Kirstyn Nimmo

Building Diverse Agencies with Social Impact Strategist Kirstyn Nimmo

A social impact strategist help brands and organizations connect with their true purpose.  Social impact strategist Kirstyn Nimmo builds disruptive campaigns like #IAmAMan for justice reform, the Purina partnership that opened NYC’s first pet-friendly domestic violence shelters, and the #WithoutMom campaign, just to name a few. She’s worked with brands like L’Oreal, Nespresso, Tiffany & …

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social impact strategist Kirstyn Nimmo
ReggieAnna_Office Hours

Traject Social – Office Hours Recap: August 2020

On this month’s Office Hours, Product Manager Reggie Azevedo and Marketing Manager Anna Dievendorf shared updates on the Traject Social tool and social media strategies that can accompany livestreams and other live social media events.  Watch the replay above, or catch up on the insights in the recap below.  Where to get updates about Traject …

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ReggieAnna_Office Hours