Month: November 2020

women in tech SEO Areej AbuAli

Building Communities and Promoting Diversity in SEO with Areej AbuAli

Let’s face it – the digital marketing industry doesn’t exactly have a…fantastic…track record when it comes to diversity. Yet positive change is happening. One of the drivers of that positive change has been the Women in Tech SEO community. Founded in May 2019, it has recently celebrated its one-year anniversary, has over 3,000 members, and …

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women in tech SEO Areej AbuAli
negative review reply chris walker

The Negative Review Reply Playbook for Agencies with Chris Walker

If you’re running a small local business, being on the receiving end of a negative review can be difficult. It can be tough to manage the emotions and defensiveness you experience when you feel you’re being attacked. If you’re an agency helping your customers with reputation management or their review portfolio, this can be an …

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negative review reply chris walker
Early Stage Agency Challenges

Webinar Recap – Early Stage Agency Challenges: Goals, Pricing, Processes, Tools

Video Replay Podcast Version: Have you thought about opening your very own agency? If you’re a new agency owner or you’re thinking about starting your own agency in the near future, there’s a lot of important details you’ll need to consider. Many agency owners jp in but find that they’re not as prepared as they’d …

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Early Stage Agency Challenges
e-a-t algorithms lily ray

E-A-T Algorithms and the Complexity of Google Search with Lily Ray

If you’re developing a content strategy, you need to be thinking about “E-A-T:” that is, Expertise, Authoritativeness, and Trustworthiness. It’s a concept that’s easy to understand in broad strokes but more difficult to understand and execute at a granular level.  If you want to do that, you might talk to today’s guest, Lily Ray. She’s …

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e-a-t algorithms lily ray
freelance business elise dopson

Zen and the Art of Building a Freelance Business with Elise Dopson

Ever thought about leaving your agency or in-house job to become a freelance writer? Freelance writers are an integral part of the digital marketing landscape. There’s a whole army out there supporting both marketing agencies and other businesses directly. Content is, after all, the cornerstone of SEO, and someone’s out there writing it. Elise Dopson …

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freelance business elise dopson
diversity accountability azeem ahmad

Evaluating Organizational Change by Diversity Accountability with Azeem Ahmad

What happens when a pair of podcasters passionate about the delights of digital get together in one call?  If those two are Garrett and Azeem, well, you get an adorkable digital bromance and a lively discussion about the state of the industry.  Azeem Ahmad is the host of the Azeem Digital Asks podcast. He’s also …

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diversity accountability azeem ahmad
Nicole DeLeon content strategy

Selling Content Strategy as a Service with Nicole DeLeon

Nicole DeLeon is the founder of North Star Inbound, an award-winning content marketing company that’s served companies such as Rent.com, Home Advisor, Apartment Guide, and Intuit, among many others. They’re all about producing ethical content and using smart content strategy to help their clients meet their goals. If you’ve ever struggled to sell the strategy …

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Nicole DeLeon content strategy