Month: January 2021

Andrea Cruz b2b digital marketing

Challenges of B2B Digital Marketing and Attribution with Andrea Cruz

While a lot of the conversation about digital marketing tends to focus heavily on the B2C sphere, there are thousands of B2B companies that still need to use digital to bring in new leads, clients, and revenue. Some of those turn to Andrea Cruz, the Senior Digital Marketing Manager at KoMarketing. KoMarketing has served organizations …

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Andrea Cruz b2b digital marketing
mercy janaki tech seo

Geeking Out Over Technical SEO with Mercy Janaki

Mercy Janaki heads the organic marketing team at Position2, a growth marketing agency that describes itself as a “demand acceleration” company. They’ve helped companies like Citrix, LinkedIn, Kabbage, and more. Today she sits down with Garrett to talk about some tough technical SEO challenges she faced. She also talks about tools, client education, and a …

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mercy janaki tech seo