Ann Smarty

For years my advice to marketing service providers has been “Learn one thing and get known by doing it best”. I still believe a narrow specialization is the best way to get noticed in a very crowded marketing space. Yet, being known for doing one thing right is one thing, but providing one single service …

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Creating and spreading video product reviews has long been one of the most effective ways to win your customers’ hearts. Back in 2007 36% of consumers confirmed that watching a video product review was their preferred way of researching products and services. More than a decade later the power of video endorsement is even stronger. …

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