Maddy Osman

Maddy Osman is an SEO Content Strategist who works with clients like AAA, Automatic, Kinsta, and BigCommerce. Her background in WordPress web design contributes to a well-rounded understanding of SEO and how to connect brands to relevant search prospects. Learn more about her process and experience on her website and read her latest articles on Twitter @MaddyOsman.

paid social facebook ads

Best Practices for Your Paid Social Strategy (According to the Experts)

Paid social campaigns can be a tough sell. Depending on a client’s business size, experience, and budget, it might be hard to justify ad spending in addition to the fees for ad management and any other services your agency may be providing. With that said, it’s common digital marketing knowledge that personalization and audience segmentation …

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paid social facebook ads
virtual events

How to Organize a Successful Virtual Event for Clients Dealing with COVID-19 Restrictions

You don’t always realize the value of something until you’re forced to go without it. We’re talking about things like human contact, same-day shipping, and of course… toilet paper. In the same respect, you don’t realize the value of something until it becomes the only solution. When families can’t escape each other or their homes, …

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virtual events
content editorial workflow

How to Set Up a Content Editorial Workflow Your Clients Will Want to Follow

Why would a content editorial workflow be important for your clients? The average employee is distracted 56 times a day. Every text, email, and Instagram notification is a cry for attention — your attention. This wouldn’t be so bad if not for the ever-growing to-do list staring you in the face. If you work for …

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content editorial workflow
linkedin marketing

LinkedIn Marketing Solutions To Offer Your Social Media Clients

Understanding how to use LinkedIn for business marketing involves many of the same tactics used in building a personal brand on LinkedIn.  There are, of course, nuances between the two but the professionally-minded nature of the platform remains constant. Elevating business and the face of business is the name of the game. As a social …

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linkedin marketing
account management during COVID-19

How To Approach Account Management During the COVID-19 Pandemic

In the days of COVID-19, any sense of normalcy has been thrown out the window. Businesses are closing their doors (unsure they’ll ever reopen), millions are unemployed, and the unknown hangs heavy. It’s hard to predict what “business as usual” will look like a month from now but that doesn’t mean you stand in place. …

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account management during COVID-19
twitter marketing strategy

Twitter Marketing Strategy: How Social Media Agencies Can Help Clients

When you’re putting together the perfect pitch, Twitter is not a one-size-fits-all channel. In fact, I’d argue that about every social platform. You need a tailored Twitter marketing strategy for each of your clients to find success on the channel. Each business comes with its own set of needs and preconceived ideas around what to …

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twitter marketing strategy
Maddy Osman engagement

How to Be a Good Human in Trying Times (& How I Dealt with Cancelling my Wedding Because of COVID-19)

He certainly took his time with proposing but I never doubted that marriage was where our relationship was heading.  We took an international trip together just a few months after meeting and were planning six months ahead to our next international trip shortly after returning. We moved from Chicago to Denver after his job changed, …

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Maddy Osman engagement
time saving tips feature image

8 Time Saving Tips and Processes For Marketing Agencies Shared by the Experts

Your time is valuable. Wasting time is like throwing money directly into the trash — not ideal! Need some time saving tips from the experts?  In the world of social media marketing, it’s easy to get lost in an endless newsfeed scroll or finding the perfect meme — whether you’re new to the game or an …

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start a social media marketing agency pre-planning

How to Start a Social Media Agency: 4 Pre-Planning Steps

This article is the second part in a two-part series. The first article in the series is about how to start an agency in a more general sense — with insights that are applicable to any small business. Once you’ve built a solid foundation for your social media agency in terms of branding, bookkeeping, and legal compliance, it’s …

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start a social media marketing agency pre-planning