March 9, 2020
Dec 12, 2022
/ by
Andrew Kunesh
2020 is in full swing, and your team needs a social media scheduling tool ASAP.
Armed with the right scheduling tool, your team can more efficiently schedule social media updates and market your products. However, not all social media scheduling tools are created equal. Some have more robust posting features than others, and some support more networks and have better collaboration options.
In this article, we’ve curated the top 10 social media scheduling tools for 2020. We’ll show you what each app does best and discuss if it’s right for your team. Bookmark this article and refer to it when making a purchasing decision.
Let’s get started!
At Traject Social, we make it a point to add new and innovative features to our social media scheduling platform on a regular basis.
The dashboard offers excellent smart scheduling tools, in-depth analytics and reporting, and a social inbox that brings all of your brand’s mentions into one easy-to-digest inbox where you can reply to user inquiries and support requests.
Scheduling to Traject Social is easy. You can create separate posting schedules for each of your clients and even create sub-calendars called Post Presets. We also offer stellar bulk scheduling features and an evergreen content feature that automatically reposts old content for maximum reach.
Traject Social integrates with a ton of different social networks and web services too. We have posting and reporting abilities for all major networks, even posting to Google My Business.
The price is right with Traject Social, too. Our lowest priced plan—Standard—includes 5 users and 25 connected social profiles. In fact, we have the most reasonable pricing of all the social media scheduling tools.
Start your free 30-day trial of Traject Social today!
Loomly is a new addition to the social media management game. It has everything you’d expect from a social media scheduling tool (like scheduling, posting, analytics) and number of interesting features like a content calendar creator, a neat post idea generator, and editable post previews.
The tool isn’t cheap though. Its base plan only includes just 15 connected accounts and three team members. Teams that need more than this must upgrade to the Small Team plan that costs $90 per month and includes 30 accounts and five team members. This makes it hard to scale Loomly as your team grows in 2020.
HootSuite is one of the most well-known social media scheduling apps in the industry. It has a full-suite of scheduling and analytics tools that agencies can use for all of their clients. HootSuite can schedule content to 35 different social networks and web services, and even has some interesting collaboration and social inbox features.
However, HootSuite isn’t perfect for all teams. It doesn’t have any sort of evergreen content scheduling features and very lackluster reporting options. The app is expensive too: it’s smallest agency-friendly plan is $129 per month and includes just 20 social profiles.
Like HootSuite, Buffer is one of the original social media scheduling apps. It integrates with most of the popular social networks (but not the more obscure ones) and lets you schedule content on the fly from its mobile apps and browser extensions. The application added analytics and repoting features in 2018 too, so it’s officially a full-fledged social media scheduling app.
Unfortunately, application is limited when it comes to scheduling features, though. It lacks any kind of automation features and only works with the “big five” social networks (and Pinterest). It’s pricing can be tough on freelancers too: it’s lowest-tier business plan is $99 per month and includes just 25 social profiles and 2000 scheduled posts per month.
Sprout Social is a corporate social media scheduling tool. It has an awesome content calendar and social inbox feature that makes scheduling content and responding to customer inquiries easy. Additionally, it has an innovative RSS feed scheduler, so you can easily post content from your blog to social.
But Sprout Social app isn’t perfect. It came out as the most expensive social media management tool in our price comparison article and lacks support for any smaller social networks. In fact, the app starts at $99 per user. This puts the tool out of reach for many freelancers and local businesses needing to publish on Google My Business or elsewhere.
MeetEdgar is social media scheduling application for small teams. The app supports scheduling posts to Twitter, Facebook, and LinkedIn. It has an interesting, self-scheduling content calendar that sorts posts by assigned category.
Unfortunately, MeetEdgar is extremely limited. It doesn’t offer analytics tools or scheduling to Instagram or Pinterest. Even more dissappointing, The app doesn’t currently offer the ability to create team member accounts, and you can’t link more than 25 social media accounts.
Sendible is an agency-focused social media scheduling and analytics tool. The app takes a visual approach to social media scheduling with its social media calendar and RSS feed integration for reposting blog content. It also has an intuitive social inbox that you can use to directly respond to user Tweets and private messages.
However, Sendible lacks any standout or unique features that aren’t offered by other social media scheduling tools on this list. Further, the service only gives you a limited number of reports monthly, making it tough to have regular client meetings.
TweetDeck is a mainstay in the social media scheduling tool—and that doesn’t change in 2020. TweetDeck is a Twitter scheduling tool made by—you guessed it—Twitter! The app lets you schedule content to multiple Twitter accounts and monitor the site for hashtags, keywords, and @mentions. Not too shabby for a free tool.
Unfortunately, TweetDeck only supports Twitter. It’s still worth a look for Twitter management on the cheap, though.
Agorapulse is a collaboration-focused social media scheduling tool. You can schedule posts to major social networks (Pinterest, Facebook, Twitter, Google My Business, Instagram, YouTube) and invite your team members to collaborate on posts and respond to customer inquiries.
But Agorapulse is expensive. Its base plan is only $49 per month, but includes just 3 user profiles and one user account. Pricing goes up exponentially from there, putting this social media scheduling tool out of reach for small teams and freelancers.
EveryPost is a lesser known social media scheduling tool. The app features a full-fledged scheduling tool with support for Twitter and Facebook. The app lets you schedule in-house content or directly schedule third-party posts from RSS feeds, YouTube, or others.
Unfortunately, however, the app doesn’t have any sort of analytics features. This makes it impossible to view how your content is performing, so you’ll have to use another scheduling tool to prove results to your stakeholders.
And those are our picks for the top 10 social media scheduling tools of 2020. Make sure to assess your company’s long-term needs before settling on one tool so you’re not scrambling to make a switch mid-year.
Let us know what social media scheduling tool your team uses in the comments!
