Paid social campaigns can be a tough sell. Depending on a client’s business size, experience, and budget, it might be hard to justify ad spending in addition to the fees...

Traject Social Product Manager Reggie Azevedo and Traject Marketing Manager Anna Dievendorf sat down for May Office Hours to address upcoming updates on the product roadmap, walk through setting up...

You don’t always realize the value of something until you’re forced to go without it. We’re talking about things like human contact, same-day shipping, and of course… toilet paper. In...

Why would a content editorial workflow be important for your clients? The average employee is distracted 56 times a day. Every text, email, and Instagram notification is a cry for...

Social listening is an aspect of social media customer relationship management that often flies under the radar. Many businesses spend so much time thinking about what to say and how...

Understanding how to use LinkedIn for business marketing involves many of the same tactics used in building a personal brand on LinkedIn.  There are, of course, nuances between the two...

In the days of COVID-19, any sense of normalcy has been thrown out the window. Businesses are closing their doors (unsure they’ll ever reopen), millions are unemployed, and the unknown...

In our latest installment of Traject Social Office Hours, we covered new functionality to expect throughout the remainder of April, as well as talked through some essential Traject Social features...

When you’re putting together the perfect pitch, Twitter is not a one-size-fits-all channel. In fact, I’d argue that about every social platform. You need a tailored Twitter marketing strategy for...