Since its inception, social media has been an empowering, free marketing tool for businesses. It paved the way for personal, one-to-one interactions with brands, which seemed unimaginable just over a...

You’ve finally done it. You’ve put in the hours, you’ve got the right clients, business is taking off, and now — you’re oversaturated. Many successful business owners reach this point,...

If you’re doing your job right, you’ll eventually get to the point where your social media business has more work than you can do on your own. Rather than stifling...

Social media marketing and consulting pros Andréa Jones and Eimer Duffy appeared on last week’s Traject Social webinar, How To Start Managing Social Media Professionally, to lend their expertise on...

Social media can be an incredibly effective marketing tool, but only if implemented and monitored correctly. While most companies have a social media strategy in place, only the businesses that...

As a freelancer, you’re a one-person business development team. You head up sales, operations, client support, and every other department in between. Freelance marketing is not as glamorous as describing...

Marketers question the value of Twitter for lead generation and awareness more often than its social platform counterparts.  Then again, every network comes with its pros, cons, and bad press...

On this month’s Office Hours, Product Manager Reggie Azevedo and Marketing Manager Anna Dievendorf shared updates on the Traject Social tool and social media strategies that can accompany livestreams and...

Every digital marketer knows that social media is constantly evolving. It seems as though every month, there are new tools, platforms, and features being developed — shifting the way we,...