Since its inception, social media has been an empowering, free marketing tool for businesses. It paved the way for personal, one-to-one interactions with brands, which seemed unimaginable just over a...

You’ve finally done it. You’ve put in the hours, you’ve got the right clients, business is taking off, and now — you’re oversaturated. Many successful business owners reach this point,...

If you’re doing your job right, you’ll eventually get to the point where your social media business has more work than you can do on your own. Rather than stifling...

Social media marketing and consulting pros Andréa Jones and Eimer Duffy appeared on last week’s Traject Social webinar, How To Start Managing Social Media Professionally, to lend their expertise on...

Social media can be an incredibly effective marketing tool, but only if implemented and monitored correctly. While most companies have a social media strategy in place, only the businesses that...

As a freelancer, you’re a one-person business development team. You head up sales, operations, client support, and every other department in between. Freelance marketing is not as glamorous as describing...

On this month’s Office Hours, Product Manager Reggie Azevedo and Marketing Manager Anna Dievendorf shared updates on the Traject Social tool and social media strategies that can accompany livestreams and...

Many people shy away from livestreaming on social because the video is, well, live. There’s no pause button to hit in the event something goes awry. That’s also why viewers...

When building a social media marketing agency from the ground up, what comes first: the clients or the tools for managing clients? Should you white label social media services? You...