Across all social media platforms, posts with images perform better than posts with just text. For example, did you know that images earn 2.3 times more engagement on Facebook than...

Work in social media marketing long enough and you’ll come across this question on a daily basis: Is Twitter dead? It’s such a common question, in fact, that it warrants...

Is it possible to be authentic on social media while also employing the use of scheduling tools?  To answer this question requires taking a step back to answer the broader...

When you’re running a social media agency, it’s easy to get caught up in vanity metrics. Clients are eager to see results and your team is eager to prove the...

When starting a social media agency, there’s plenty of preparation to be done. From creating repeatable processes to choosing software that helps you manage those processes across multiple platforms and...

TikTok may still be a bit of an unknown for many—but TikTok marketing could be a crucial part of your 2020 social media marketing strategy.  If you aren’t already scrolling...

Traject Social Product Manager Reggie Azevedo and Marketing Manager Anna Dievendorf sat down for June Office Hours to walk through updates users can expect on the Product roadmap and host...

When you run a social media management agency, time is your most precious resource. You have to be protective of it from the start, because there’s only so much of...

Paid social campaigns can be a tough sell. Depending on a client’s business size, experience, and budget, it might be hard to justify ad spending in addition to the fees...