Marketers question the value of Twitter for lead generation and awareness more often than its social platform counterparts.  Then again, every network comes with its pros, cons, and bad press...

On this month’s Office Hours, Product Manager Reggie Azevedo and Marketing Manager Anna Dievendorf shared updates on the Traject Social tool and social media strategies that can accompany livestreams and...

Every digital marketer knows that social media is constantly evolving. It seems as though every month, there are new tools, platforms, and features being developed — shifting the way we,...

Within the social media timeline of events, live streaming is not exactly new.  Online audiences have had the option to go live on YouTube since 2011. Facebook, Twitter, and Instagram...

Many people shy away from livestreaming on social because the video is, well, live. There’s no pause button to hit in the event something goes awry. That’s also why viewers...

When building a social media marketing agency from the ground up, what comes first: the clients or the tools for managing clients? Should you white label social media services? You...

https://www.youtube.com/watch?v=r7NbOkiGLRU&list=PLWvdXTBxuQgTgetyWpELecuPY1M3bLPZR&index=5&t=0s This month’s office hours were all about using images in your social media marketing strategy, with one big announcement: Traject Social now has a Canva integration.  Watch the replay...

Across all social media platforms, posts with images perform better than posts with just text. For example, did you know that images earn 2.3 times more engagement on Facebook than...

Work in social media marketing long enough and you’ll come across this question on a daily basis: Is Twitter dead? It’s such a common question, in fact, that it warrants...