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Kristina Azarenko Javascript SEO

Javascript SEO, Auditing Custom-Built Websites, and Core Web Vitals with Kristina Azarenko

If technical SEO is your jam, then you’re going to love today’s podcast.  Kristina Azarenko is the owner of Marketing Syrup. She teaches an intensive technical SEO course that she’s definitely earned the expertise to be offering, given she’s helped clients like Carfax and the London School of Business and Finance grow their businesses through …

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Kristina Azarenko Javascript SEO
raul galera referral marketing

Helping Clients Through the Art of Referral Marketing with Raul Galera

Referral marketing is often a bit underrated, especially when agencies are thinking about growing their client’s businesses. In part, this is because it feels difficult to control and impossible to automate. Enter ReferralCandy, which has cracked the code on referral marketing automation, at least, for eCommerce brands who fulfill a few simple criteria. Here’s how …

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raul galera referral marketing
Tackling Social Media Accessibility with Alexa Heinrich

Tackling Social Media Accessibility with Alexa Heinrich

https://youtu.be/3TAKf090LSM If you’re not sight-or-hearing impaired, you might not think very much about how accessible your web and social media content is. It doesn’t make you a bad person…just someone who needed to have some attention called to the issue.  Alexa Heinrich is one of the people who are 100% out there calling attention to …

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Tackling Social Media Accessibility with Alexa Heinrich
SEO love language Emily Brady

Learning Your Client’s SEO Love Language with Emily Brady

Client communication is the key to client retention. It’s about more than reporting. It’s about building relationships and fostering understanding. Emily Brady is the Senior Manager of Local SEO at Milestone, Inc., an analytical local SEO-expert who has had to learn how to get good at the client relations part of the job. The company …

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SEO love language Emily Brady
Rejoice Ojiaku and Wilhemina Gilbertson diversity and inclusion

Diversity and Inclusion in Digital Marketing with Rejoice Ojiaku and Wilhemina Gilbertson

Diversity and inclusion have been the hot topics of conversation in the digital marketing industry since George Flloyd’s murder last summer. The industry has traditionally been very male and very white, at least in terms of which voices are amplified, celebrated, and listened to. Meet two women who are working hard to change that.  Rejoice …

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Rejoice Ojiaku and Wilhemina Gilbertson diversity and inclusion
Saffron Shergill corporate social responsibility

Thought Leadership and Corporate Social Responsibility with Saffron Shergill

Saffron Shergill is a Digital PR Executive at Impression. The agency has run Digital PR campaigns and conducted thought leadership services for some of the UK’s biggest companies and organizations, including Sass & Belle, Harvey Water Softeners, and Clarins. They’re a full-service marketing agency that is especially known for its digital PR services. They’ve also …

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Saffron Shergill corporate social responsibility
surena chande

Building a Career as a Freelance Content Writer with Surena Chande

SEO and content were always intertwined, but as algorithms have continued to become more sophisticated and more in line with Google’s goals, they’ve almost all but merged. That’s created a lot of opportunities for freelance content writers, once treated almost like the “red-headed step-children” of the digital marketing industry. The career is full of so …

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surena chande