If technical SEO is your jam, then you’re going to love today’s podcast. Kristina Azarenko is the owner of Marketing Syrup. She teaches an intensive technical SEO course that she’s definitely earned the expertise to be offering, given she’s helped clients like Carfax and the London School of Business and Finance grow their businesses through …
Referral marketing is often a bit underrated, especially when agencies are thinking about growing their client’s businesses. In part, this is because it feels difficult to control and impossible to automate. Enter ReferralCandy, which has cracked the code on referral marketing automation, at least, for eCommerce brands who fulfill a few simple criteria. Here’s how …
Helping Clients Through the Art of Referral Marketing with Raul Galera Read More »
https://youtu.be/3TAKf090LSM If you’re not sight-or-hearing impaired, you might not think very much about how accessible your web and social media content is. It doesn’t make you a bad person…just someone who needed to have some attention called to the issue. Alexa Heinrich is one of the people who are 100% out there calling attention to …
Tackling Social Media Accessibility with Alexa Heinrich Read More »
Client communication is the key to client retention. It’s about more than reporting. It’s about building relationships and fostering understanding. Emily Brady is the Senior Manager of Local SEO at Milestone, Inc., an analytical local SEO-expert who has had to learn how to get good at the client relations part of the job. The company …
Learning Your Client’s SEO Love Language with Emily Brady Read More »
Claire Carlile is a Local SEO expert with over 20 years in marketing. She has been managing her own solo practice for over 12 years, and recently released a course on BrightLocal on setting up a Local SEO agency and positioning it for success. As a LocalU instructor and speaker, she’s already got a solid …
Building a Local SEO Business with Claire Carlile Read More »
Diversity and inclusion have been the hot topics of conversation in the digital marketing industry since George Flloyd’s murder last summer. The industry has traditionally been very male and very white, at least in terms of which voices are amplified, celebrated, and listened to. Meet two women who are working hard to change that. Rejoice …
Saffron Shergill is a Digital PR Executive at Impression. The agency has run Digital PR campaigns and conducted thought leadership services for some of the UK’s biggest companies and organizations, including Sass & Belle, Harvey Water Softeners, and Clarins. They’re a full-service marketing agency that is especially known for its digital PR services. They’ve also …
Thought Leadership and Corporate Social Responsibility with Saffron Shergill Read More »
Don’t call Duane Brown if you’re not willing to try some new marketing or advertising strategies. He won’t be able to help you (well, he can still help you). Duane is the Founder and Head of Strategy at Take Some Risk, a marketing strategy and advertising agency. The basic mission of the agency is named …
Communicating with Clients on Strategic Risks with Duane Brown Read More »
Abby Reimer is a Senior SEO Analyst and Strategist at Uproer. You may remember her agency from our recent episode with her colleague, Senior Search Strategist, Jess Girardi. Abby’s very passionate about bringing humanity back to SEO and about creating content that doesn’t mimic the same old, same old stuff out there. Tune in today …
Bringing Humanity Back to SEO with Abby Reimer Read More »
SEO and content were always intertwined, but as algorithms have continued to become more sophisticated and more in line with Google’s goals, they’ve almost all but merged. That’s created a lot of opportunities for freelance content writers, once treated almost like the “red-headed step-children” of the digital marketing industry. The career is full of so …
Building a Career as a Freelance Content Writer with Surena Chande Read More »
