Social

paid social facebook ads

Best Practices for Your Paid Social Strategy (According to the Experts)

Paid social campaigns can be a tough sell. Depending on a client’s business size, experience, and budget, it might be hard to justify ad spending in addition to the fees for ad management and any other services your agency may be providing. With that said, it’s common digital marketing knowledge that personalization and audience segmentation …

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paid social facebook ads
Office Hours Recap May 2020

Traject Social – Office Hours Recap: May 2020

Traject Social Product Manager Reggie Azevedo and Traject Marketing Manager Anna Dievendorf sat down for May Office Hours to address upcoming updates on the product roadmap, walk through setting up features like Posting Schedules and Content Syndication, and answer questions from Traject Social users. Catch up on what you missed by watching the replay or …

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Office Hours Recap May 2020
virtual events

How to Organize a Successful Virtual Event for Clients Dealing with COVID-19 Restrictions

You don’t always realize the value of something until you’re forced to go without it. We’re talking about things like human contact, same-day shipping, and of course… toilet paper. In the same respect, you don’t realize the value of something until it becomes the only solution. When families can’t escape each other or their homes, …

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virtual events
content editorial workflow

How to Set Up a Content Editorial Workflow Your Clients Will Want to Follow

Why would a content editorial workflow be important for your clients? The average employee is distracted 56 times a day. Every text, email, and Instagram notification is a cry for attention — your attention. This wouldn’t be so bad if not for the ever-growing to-do list staring you in the face. If you work for …

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content editorial workflow
linkedin marketing

LinkedIn Marketing Solutions To Offer Your Social Media Clients

Understanding how to use LinkedIn for business marketing involves many of the same tactics used in building a personal brand on LinkedIn.  There are, of course, nuances between the two but the professionally-minded nature of the platform remains constant. Elevating business and the face of business is the name of the game. As a social …

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linkedin marketing
account management during COVID-19

How To Approach Account Management During the COVID-19 Pandemic

In the days of COVID-19, any sense of normalcy has been thrown out the window. Businesses are closing their doors (unsure they’ll ever reopen), millions are unemployed, and the unknown hangs heavy. It’s hard to predict what “business as usual” will look like a month from now but that doesn’t mean you stand in place. …

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account management during COVID-19
Office Hours April

Traject Social – Office Hours Recap: April 2020

In our latest installment of Traject Social Office Hours, we covered new functionality to expect throughout the remainder of April, as well as talked through some essential Traject Social features for crisis management and some quick tips for adapting your marketing strategy to the pandemic climate. Watch the full replay, or check out the highlights …

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Office Hours April
twitter marketing strategy

Twitter Marketing Strategy: How Social Media Agencies Can Help Clients

When you’re putting together the perfect pitch, Twitter is not a one-size-fits-all channel. In fact, I’d argue that about every social platform. You need a tailored Twitter marketing strategy for each of your clients to find success on the channel. Each business comes with its own set of needs and preconceived ideas around what to …

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twitter marketing strategy